If the answer is YES, you might benefit from a professional SEO service. The first question you might have is what is SEO? Search Engine Optimisation (SEO) is a tested and proven way to get your website to rank higher on search engines. There are over 99,000 searches per second on Google worldwide and your business is fighting for those top search spots along with everyone else.
Search engine optimisation comes in two parts. The first is on-page SEO which is focused on optimising the structure, content and performance of the website for all visitors. Well structured, original content is required which uses the most relevant keywords for your business and the search intent of someone looking for your products and services on search engines.
The second part is off-page SEO, which deals with growing authority and trust of the website. If you want to appear high up in the rankings of Google’s organic search results, one of the most effective off-page SEO methods is link building. Ethical, organic link building is the best possible practise to ensure your website establishes itself as a dominant player in your sector, where it grows authority and credibility to eventually out-perform your competitors for the best and most relevant keywords.
There are a couple of things you can do yourself to get your pages SEO ready, here’s our on-page top tips to help improve your ranking…
Top tip 1
Keywords. It’s good to know the keywords relevant to your business and how to use them within your website to get the most out of them. Check your content is using them in a natural way that will allow the search engine algorithms to pick up on them and put your pages in front of the customers most suited to your company.
Top tip 2
Check your page titles, and don’t be afraid to tweak them, this is good for both the search engine algorithms and your customers. Titles should be specific to what the pages are about, using keywords relevant to the content that help your information/products be found by the right people.
Top tip 3
Review your content, ensure the content you are putting out is useful to your target audience, maybe you’ve gone off on a tangent in a blog post or included too much back story in your product descriptions, keep it concise but informative, the algorithms tend to favor sites that offer quick direct answers.
A successful SEO strategy requires a solid understanding of how search engines work, how and why people search and keywords they might use. These factors are changing all of the time, so it pays to have an expert on board keeping your website one step ahead of the game!
SEO done well will grow the credibility of your website, this helps search engines trust your website enough to show it high on relevant search results. You can also benefit from local optimisation, we’ve all turned to Google when we need a service or product locally. A quick search will bring up options in your area and the likelihood is you click on the top few options and choose one to contact. SEO will help ensure you are reaching your local audience this can increase your client base by up to 80% alone!
There are several SEO strategies that can help depending on the type of business you’re running. If you are not limited to the local area a national strategy might work for you, if product sales is your bread and butter then SEO can work to direct customers straight into your product pages. Or you may want to focus on a lead generation strategy. An SEO strategy can be tailored to your business needs.
If SEO sounds like something your business could benefit from, we can help! We are offering a no obligation discovery meeting with our SEO experts who can spend time getting to know your business’ needs in order to set up a high performing SEO strategy that is bespoke, ensuring it is a good fit for you.
If this sounds like what your business is missing, get in touch today at sales@limelight.co.uk.