2024 is set to be a year of significant developments for Design and Marketing, embracing new technologies, adapting to evolving search habits, and creating attention-grabbing graphic design infused with your branding.
We’ve compiled our top 5 trends to watch for this year.
1.Changes in our online search habits are poised to be massive in 2024.
With constant changes to Google and the introduction of generative AI search, ‘Google Gemini,’ it pays to stay sharp on your SEO strategy, adapting to changing times. Social media is already a major search platform; currently, 76% of consumers use social media as a search engine to find companies offering the services and products they need. This is expected to increase in 2024. A multiplatform marketing strategy with an on-brand message can make you stand out from the crowd and be found across various platforms.
2. Love it or hate it, AI is here to stay.
AI has been a hot topic throughout 2023, and it’s likely to continue in the year ahead. While graphic designers and marketers figure out how to integrate these new AI tools into their processes, new developments are occurring every minute. It would be unwise to bury our heads and pretend this isn’t happening, so we are keen to embrace new technologies and see how they can complement and improve our workflow and daily lives.
3. Running a sustainable business and being accountable.
In 2024, clients and consumers are more conscious than ever about their impact on the environment, applying this awareness to where they spend their money and whom they do business with. It pays to emphasize your green credentials. Showing a commitment to improvement is the best way to ensure long-term success for your business.
4. Typography with a twist and Animated designs.
In 2024, graphic designers will embrace the fun of typography; font choice can truly represent your company’s personality and values. Think hand-drawn and graffiti fonts, departing from the old classics. Animated and kinetic type is set to be another big trend, already around for decades in music videos, movie tributes, and more. Attention-grabbing motion, whether on your website design or scattered throughout your social accounts, will pay off in 2024 by combining motion and design to grab attention and create a memorable impact.
5. Interactive design continues to be popular.
Digital or physical, you can add interactive elements to graphic design in various ways. Introduce tactile print finishes like embossing and spot UV gloss, or incorporate interesting folding mechanisms into your printed design. Page scrolling animation and interactive movement on your website design, proposals, and presentations, or creating a digital interactive brochure will be big in 2024.
Limelight’s Director, Louise, comments on these predicted trends:
“Here at Limelight, we look forward to what 2024 may bring after a very busy and exciting 2023. We are eager to see how fast and continued developments in technology can be integrated into our workflow and processes to help us deliver the best services to our clients. We are continually learning and developing techniques while keeping up with design trends to ensure our clients stay ahead too.”
Limelight can assist you and your business with your design and marketing needs. Get in touch today or call us on 01782 260800