Introducing Poppy
Excited to announce another new member of the Limelight team, meet Poppy! 🐶💞🌺 Poppy is nearly 12 weeks old and seems to be settling into her second home, the limelight office. Her job role involves sleeping, eating, cuddling, playing, chewing and keeping the rest of...
Have you considered Search Engine Optimisation (SEO) for your website? Now is more important than ever
It's not all doom and gloom, and in light of the uncertainty you are faced with potential opportunities to increase your online presence further, as many of your competitors will be decreasing their marketing spend or stopping their spend completely. This could create...
Tip 4: Focus on your existing customers
The key question here is, “What else can you do to help your existing customers?” Can you offer additional products or services? Can you speed up your delivery for an additional fee? Can you sell more with a bulk discount? Can you partner with another business to...
Tip 3: Change your delivery method
If your business involves seeing customers or patients in-person, then see if you’re able to generate revenue or generate leads or set appointments through other means. Examples: Dentists/orthodontists can offer virtual consultations instead of consultations...
Tip 2: Reassess and reallocate your marketing budget
If you had budgets in place for say trade shows or events, which clearly are not an option right now, rethink where these budgets could be allocated, even if reduced they could be utilised effectively. Now is to time to move that budget into other marketing channels,...
Tip 1: Invest in your marketing if you can
Just now, many of your competitors are reducing their marketing budgets and have put any marketing plans on hold, which means you may be able to get ahead! Think of it like the hare taking a break while in the lead only to let the tortoise win the race with dedicated...