How to write a brief for a creative agency: Setting your project up for success
No matter how experienced your agency is, they can only deliver work that truly hits the mark if they fully understand your goals, your audience, and what success looks like for your business. That’s where a clear and well-defined brief comes in. Whether you’re...
Website health checklist: What to check to keep your website running smoothly
When it comes to your website, things are changing all the time. Updates, security patches, new browser versions and even email authentication upgrades can cause unexpected issues. Something that worked perfectly last month may suddenly stop working without you...
Harnessing the power of AI to enhance your marketing impact
Artificial Intelligence isn’t just the future - it’s a tool you can use today to boost your marketing strategy, enhance your creative output and streamline day-to-day marketing operations, helping you reach audiences more effectively than ever before. At the same...
Christmas marketing: 5 ideas to help your business shine bright this festive season
The Christmas period offers a great opportunity to connect with your audience, promote your brand, and end the year on a high. But with inboxes full of festive emails and high streets covered in Christmas offers, how can your business truly stand out? If you’re in...
Building an immersive brand in 2025 and beyond
A strong and consistent brand helps your business to stand out from the crowd, build trust with your audience, and create a lasting impression that drives loyalty and recognition even in a crowded marketplace. So, how can you make sure your brand stays fresh and...
Neurodiversity: Six considerations for designing a neurodiverse-friendly website
There’s been growing awareness in recent years of the importance of designing websites and digital experiences that are inclusive of neurodiverse individuals. By making your website more accessible, you not only expand your audience but also show that your brand...
Staying ahead in the ever-changing world of digital marketing
If you’ve ever felt like you can’t keep up with the pace of digital marketing, you’re certainly not alone! What worked well just a few short years ago may no longer work today, while emerging technologies mean that there are constantly better and more effective ways...
Making the most of your printed marketing materials in 2025
In a world increasingly dominated by digital, it’s easy to overlook your printed marketing materials like brochures, business cards and promotional leaflets. In the second instalment of Limelight’s 25 for ’25, we’re looking at why print marketing remains a vital part...
Our top tips and creative ideas to help your website shine in 2025
Your website is much more than just an online presence. It’s often the first impression people have of your brand and business - and a critical tool for generating those all-important leads and sales. In the first part of Limelight’s 25 for ’25, we’re taking a look at...