Dreamgenii Packaging Design
New photography was suggested to introduce a more lifestyle feel to the Dreamgenii packaging design so the consumer could relate to it. We also suggested a cut-out on the packaging to allow the consumer to see the pillow cover design immediately when viewed on the shelf. The on-location photo shoot and video shoot were all art directed and project managed by Limelight along with the creation of design and artwork in our Limelight studio.
Combining new photography with solid colour and typography, the new packaging design would then set the style and feel of future marketing material.
We then went on to produce artwork for shell scheme graphics to be used in a number of exhibitions. We feel we completed this brief to a high standard following the key brand messages and brand guidelines.